Top 10 MarTech Tools Used for my Success!

Marketing Technology, or MarTech, tools are used to enhance and streamline the marketing process, as well as collect and analyze data efficiently. The use of MarTech tools can make a difference in interpretation of information and the ability to make the best website possible. Therefore, I have chose the top 10 MarTech tools that I use to make my website more efficient and the best quality it can possibly be to succeed!

1. Canva Pro

Canva makes branding images as simple as a drag and drop. Whether you choose to use your logo, social media handles, or a hashtag, what was once a time-consuming task will only take a few minutes. Canva's transparency tool also means that branding your images can look sleek and non-invasive to the viewer.LinkedIn Premium

Cost: $119.99 / Year / $16.67 / Month

2. LinkedIn Premium

LinkedIn is the world's largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.

Cost: $239.88 / Year OR $29.99 / Month

3. Wix Unlimited

Wix Business Unlimited gives you more. Whether you're selling products in Wix Stores, organizing groups with Wix Bookings or streaming with Wix Video, the Business Unlimited Premium Plan has everything you need to help you grow your business. The Wix Business Unlimited Premium Plan includes features such as removing Wix ads from your site, change the free Wix URL to your own custom domain, more storage, and more video hours.

Cost: $264.00 / Year OR $22.00 / Month

4. Google Analytics 360

Google Analytics 360 provides the tools and support that enterprise teams need to get actionable insights from their data. With Google Analytics 360, your team can access advanced tools, like Unsampled Reports, BigQuery Export, and Data Driven Attribution, in addition to all the standard Analytics features and reports.

Cost: $150,000.00 / Year OR $12,500.00 / Month

5. Salesforce Cloud Professional

Salesforce Cloud Professional edition has been designed for businesses who demand a full-featured CRM functionality to manage their business. The Salesforce Cloud Professional plan includes features such as Pipeline and Forecast management that other lower plans do not include.

Cost: $900.00 / Year OR $75.00 / Month

6. Google Adwords

Google AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Cost: $60,000.00 / Year OR $5,000.00 / Month

7. Marketo Pro

Marketo marketing automation software enables you to streamline and measure your marketing workflows for new and existing leads. It can ultimately save you time and money and fast-track revenue growth for your company. Marketo provides Full lead and account-based marketing with journey analytics and AI personalization, Marketing channels, segmentation, automation and measurement at scale, and more.

Cost: $21,540.00 / Year OR $1,795.00 / Month

8. YouTube

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. YouTube is known for having exposure to a worldwide audience, a free platform for creativity, and YouTube marketing will help you get recognized faster on Google.

Cost: $0 (Paid options are for watchers, not creators)

9. Hootsuite Professional

Create, schedule, publish, and manage your content and ad campaigns across social networks from a single dashboard. We help maximize the impact of your social marketing by providing real-time insights, so you can focus on other areas of your business.

Cost: $588.00 / Year OR $49.00 / Month

10. HubSpot Professional

HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place. Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.

Cost: $9,600.00 / Year OR $800.00 / Month

Total Suggested Budget:

The main purpose for my website is to attract hiring managers and professional personnel, provide them with a mix of professional and educational information with a touch of personality so that they can connect with the type of person I am and connect my personality to a professional role they are trying to fill. The easiest way to measure ROI for my Martech stack would be the amount of feedback and responses I get for the open question field provided at the bottom of my website, how many connections and messages I get on LinkedIn, and how many clicks I get on links to social media or contact information.

I will use the social tools in my Martech stack such as LinkedIn, YouTube, Canva, and Hootsuite to connect with others, measure how many clicks I get to those sites, and creating content for the social channels.

I will use the attract tools in my Martech stack such as Google Analytics, Salesforce, HubSpot, and Marketo to attract the target audience to my website and engage the right professionals to view the material that I am creating specifically for their viewing. Attracting is crucial to make sure the right audience is attracted to your content, so I have a large amount of my investments in this aspect. As long as the right people are viewing my content, it will be easy to measure ROI through the clicks and views from the target audience.

I will use the anatics tools in my Martech stack such as Wix, Canva, and Google Adwords to track the progress of ROI used in my website and organize which parts of my website are most successful and what could be altered to maximize ROI.

Overall, I am taking full advantage of the Martech stack through having many different targets on investments, one of them is not too much like another to make the purpose cancel out.