Are You My Target Market? Find Out Here!

It was easy to figure out the target market for this website, I am a senior in college and I want this website to be an additional resource for job applications for my resume and LinkedIn. I am pursuing a career as a Proposal Analyst within the Technology industry to relocate to Charleston, South Carolina. Generally, my target market is recruiters and hiring managers in Charleston, South Carolina for Technology companies.

In my experience, the recruiters and hiring managers I have come into contact with were in the demographic of mid to late thirties, mostly female, college graduates, and employed by the technology companies. Geographically, my target market is in or around Charleston, South Carolina. The psychographic target market for my website is open, lighthearted, approachable, and strong communication personalities. The psychographic qualities of my target market also include those who would like to inquire more information about my professional and educational qualities and are interested in hiring for entry level positions in a technology company.

Sources Linked: Location demographic information for Charleston, SC, Tech industry demographic information, and Recruiter/hiring manager demographic information.